Case study · Benson Law
Full campaign data from 144,806 sourced prospects to 33 referral leads recorded in Benson Law’s CRM.
29
referral leads per month
Benson Law is a California law practice that had grown through referrals and bar-association contacts. The firm had no sending infrastructure, verified prospect list, or process for handling outbound replies.
Every number below comes from this engagement. Prospects moved forward only after meeting the requirements at each stage.
We built the list for Benson Law’s ICP: other attorneys positioned to send referral work. Several data sources were combined, and every prospect was scored 1 to 10 for fit before verification.
Every address was verified before sending. Catch-all domains were excluded, and clients, open deals, and do-not-contact lists were suppressed fail-closed.
A rotating set of warmed domains and inboxes sent at conservative limits and was monitored daily. Benson Law’s own domain did not send cold email.
Every reply was read, classified, and answered. A lead was recorded when an attorney saved Benson Law’s information, scheduled a call, or referred a case. At the peak, that pace reached 29 referral leads in one month.
Lead figures from Benson Law’s CRM: 33 referral leads recorded between April 30 and June 5, 2026, 29 of them in May.
In Matt’s words
Matt Benson on the campaign, the working relationship, and why he kept bringing Skymatic into other parts of the firm.
“It’s been the smoothest business experience I’ve had with any vendor that I’ve worked with.”
Matt Benson · Founder, Benson Law APC
One reply from this engagement, quoted verbatim with the greeting and contact details removed.
I just booked a meeting for tomorrow. Next week will be a bit hectic. Look forward to our chat.
Outbound is not the only system Slate has built for Benson Law. In a separate engagement, we automated the firm's client intake with AI systems for document generation, intake data capture, client communication, case organization, and case summaries. Intake time dropped 70%, freeing the team for casework instead of admin.
70%
less time on intake
5
intake systems automated
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